During my tenure at Purple Mattress, I actively participated in diverse design projects that contributed to the brand's visual identity and market presence. From showroom display design and art direction to crafting compelling digital assets, packaging design, and creating captivating showroom layouts for events like the Las Vegas Market, my role was integral to shaping the brand's aesthetic. Each project aimed at enhancing the customer experience, combining functionality with a visually striking appeal. These design initiatives at Purple Mattress reflected a commitment to innovation and a keen understanding of how design influences both the physical and digital aspects of the brand.